Who we are

Importer sourcing with human market intelligence behind it.

PactRadar was created to help Food & Beverage producers enter new markets with better preparation, sharper importer sourcing and more accurate commercial intelligence.

Built from Belgium and Dubai

A practical answer to a problem seen from both sides of international trade.

The idea behind PactRadar came from a Belgian entrepreneur and an entrepreneur based in Dubai. Both had seen the same problem from different sides of the international Food & Beverage market: many producers want to grow internationally, but they often start with too little market-specific preparation.

They invest in trade fairs, travel, samples, brochures, cold emails and market visits before knowing which importers, distributors, retailers or commercial partners are truly relevant. They sometimes approach the wrong companies, spend time on low-fit contacts and enter countries without fully understanding the route to market, pricing reality, importer landscape, retail structure, compliance conditions or local commercial habits.

PactRadar was created to solve that problem. Today, PactRadar has offices in Belgium and the UAE, with further expansion planned in Asia and the United States. This international structure reflects how we work: close to producers, close to markets and close to the commercial reality of global Food & Beverage trade.

Experienced industry professionals

Importer sourcing is not only about finding company names.

PactRadar is supported by current and former export managers, business owners and senior professionals from wine, craft beer, food, beverages, packaging, distribution, export development, business development and commercial market positioning. This matters because a company can be active in a category without being the right partner for a specific producer.

How we think

We look at the producer first. Then we look at the market.

Why relevance matters

A wine importer may be active in a country, but that does not automatically make it the right importer for a specific winery. A supermarket chain may sell imported food, but that does not automatically mean it is the right target for a premium, organic, chilled or halal-certified product.

A beverage distributor may look interesting from the outside, but its channel focus, price positioning or existing portfolio may make it unsuitable for a specific producer. That is why PactRadar combines research with practical commercial experience.

Expertise beyond one internal team

No single team can know every market, every importer, every regulation and every buyer movement in every country at all times. The Food & Beverage world changes too quickly: importers come and go, buyers change roles, portfolios are updated, supermarket strategies shift, labelling rules evolve and new distribution channels appear.

PactRadar has access to consultant expertise in more than 150 countries across the Food & Beverage sector. This allows us to enrich our own experience with local, up-to-date market knowledge when a project requires it.

AI helps. Human market intelligence decides.

Many companies now use artificial intelligence tools to find market information. AI can help with research, structure, summaries and first insights. But for real importer sourcing, AI alone is not enough.

PactRadar uses AI as part of our internal research and intelligence process. It helps us structure information, compare data, accelerate research and support analysis. Our people and consultants provide the commercial judgement: they know how to read a producer’s portfolio, analyse an importer’s portfolio and detect whether a partner may fit a specific category, origin, price level or product type.

What we do

Importer sourcing, partner sourcing and market intelligence for Food & Beverage producers.

Importer sourcing

Importer sourcing is the process of identifying importers that match a producer’s product category, price point, positioning, portfolio structure, storytelling, production capacity and export ambition. The goal is not to create the longest possible list. The goal is to identify companies that make commercial sense for that specific producer.

Partner sourcing

Partner sourcing goes broader than importers. Depending on the country, category and product type, the right partner may be a distributor, agent, wholesaler, retail buyer, supermarket chain, hospitality group, specialist platform or another commercial partner.

Market intelligence

We structure the market, identify relevant potential partners, evaluate commercial fit and help producers understand which companies are worth approaching first. This gives producers a clearer starting point before outreach, trade fairs, sample shipments or direct commercial discussions begin.

How we create value

Our work is built around clear principles.

Understand the market

We look at route-to-market reality, importer structures, category movement and local commercial habits.

Use current intelligence

We do not rely on static lists that may be outdated before the producer even opens them.

Combine AI with human expertise

Technology supports speed and structure; people provide judgement and commercial interpretation.

Identify the right partners

The objective is not to contact everyone, but to identify the companies that may realistically fit.